Skip to main content

Darley Tomaz

 

Darley Tomaz

Anchor Insurance

What was the defining moment that led you to decide to become an entrepreneur?

"The shift started before the US. I grew up without a safety net, working since 11, seeing real instability up close. At 18, I joined a health brokerage, then Youse (Brazil’s first insurtech) and Caixa Imóveis.

I learned product, risk, process, and tech. It hit me: I didn’t want to ask permission to build anymore. Arriving in the US without English only confirmed it: those who master rules and execute fast win. Entrepreneurship became a need, not a choice.

Inspiration: turn immigrant pain into structure. I saw good Brazilians lose contracts over missing protections. The first step was tough but simple: study rules, map requirements, standardize service, separate business from personal, and sell daily. Consistency before shine. One client at a time, fast issuance, right documents, clear billing."

How do you deal with failure or mistakes made along the way?

"Failure is the tuition for experience. Pay and learn. I once took clients without criteria or minimal process. I made money but bled time and energy. Result: I created filters, document policies, deadlines, and limits. Mistakes that turn into processes improve margins. Mistakes without processes come back to haunt you.

Early on, I mistook volume for growth. Took on more than my operation could handle. Lesson: installed capacity dictates sales. Now, I size up team, protections, and deadlines before accepting. Better to say “not yet” than implode tomorrow."

What are the latest developments in your business right now, and what are the main projects for 2026?

"Now: Anchor Insurance accelerating blue-collar sectors with fast responses, insurance proof, and practical consulting for contract requirements.

SUM+ operating remittances with transparency and high limits for those who really need to send money across all of Latin America.

Integration of what I already do into a hub model.

New Year 2026: PTX Group as a hub for protection, trust, and exchange: insurance + remittances + immigrant utilities in the same ecosystem.

Anchor at a national scale with a unified playbook, agile issuance, and local teams.

SUM+ expanding to Latin America and integrating insurance into the remittance journey.

Content and consulting focused on process, pricing, protection, and scaling for small service businesses."

If you could go back in time, what would you say to your novice entrepreneurial self? What key advice would you give to someone just starting out now?

"Learn the language, the one of contracts and numbers. Kill the shortcuts. Separate personal from business. Protect your business so it doesn’t die at the first problem.

Standardize offer, price, and timeline on one page. Sell every day as if your family depends on it. Because they do. Consistency wins."

Darley Tomaz

Darley Tomaz, 31, entrepreneur. Founder of Anchor Insurance and SUM+ (US–Latin America remittances), creator of PTX Group hub.

Specialties: commercial insurance, high-limit transparent remittances, process structuring for service scaling.

Location: Seattle/WA.

Labels:

Popular posts from this blog

Gustavo de Brum Nunes

Gustavo de Brum Nunes What was the decisive moment that made you decide to become an entrepreneur/business owner? "My professional journey began very early within the business environment. I joined the company where I still work today at a very young age, and over more than two decades, I have had the opportunity to grow alongside the business, taking on various responsibilities in administration, finance, operations, and international trade. Rather than a single turning point, it was a natural process of professional evolution. Over the years, I realized I had a strong affinity for process organization, planning, and operational structuring. This frequently placed me in positions where I needed to help build solutions and support the company's growth. When I decided to move to the United States, the company already had an established operation here, and the opportunity arose to take over the branch’s management. This represented a significant milestone in my career; not only ...
Read more

Tony Robbins

Tony Robbins The Holy Grail of Investing The unfair advantage: Why Tony Robbins "The Holy Grail of Investing" is essential reading for every business owner. In the world of high-stakes business, the difference between those who simply "work for money" and those who "make money work" often comes down to a single factor: Access. For decades, the most lucrative investment opportunities—private equity, private credit, and venture capital—were locked behind the closed doors of institutional titans and elite family offices. In his latest masterwork, The Holy Grail of Investing, Tony Robbins pulls back the curtain, providing entrepreneurs and founders with the final piece of the financial freedom puzzle. The shift from Operator to Investorfair advantage: The Shift from Operator to As a business owner, your primary asset is often the company you built. However, true long-term security requires diversifying away from operational risk. Robbins argues that the "...
Read more